Brazilian jewelry designer Fernando Jorge is making waves at PAD London, leaving an indelible mark on the prestigious design fair. In a city that feels like a second home, Jorge's unique vision and heritage-inspired creations are taking center stage.
PAD London, an exclusive event in the heart of Mayfair, has long been a dream destination for Jorge. This year, he finally gets his own booth, showcasing his exquisite jewelry collections that blend Brazilian influences with architectural and natural inspirations.
But here's where it gets controversial: Jorge's designs are not just about aesthetics; they're a reflection of his philosophical journey. The common thread of gold and platinum in his work symbolizes his deep connection to Brazil, where he grew up in the suburban city of Campinas.
Jorge's path to jewelry design was unconventional. He initially pursued food engineering but found his true calling in creating jewelry. His grandmothers, one artistic and the other Lebanese, wore jewelry, but it never occurred to him as a career path until he discovered his passion for designing objects that came to life.
And this is the part most people miss: Jorge's frustration with the lack of Brazilian representation in the jewelry industry fueled his determination to put Brazilian jewelry on the international map. His efforts have paid off, with showrooms in New York and São Paulo, and his designs adorning celebrities like Beyoncé, Jennifer Lopez, and Rihanna.
The Vertex collection, inspired by Art Deco's geometric shapes, starts at 9,000 pounds and can reach up to 42,000 pounds, while the Deep Vertex collection ranges from 7,900 to 200,000 pounds. These pieces are not just accessories; they're works of art that move with the wearer, sometimes imitating the architectural genius of Zaha Hadid.
Jorge's clientele is diverse, ranging from artists to gallerists and interior designers, primarily in their early 40s. His business thrives in the U.S. and the Middle East, with collaborations with renowned retailers like Bergdorf Goodman and Net-a-Porter.
As Jorge looks to the future, his focus is on refining his craft and enhancing the showroom experience. He aims to grow within the elements he's mastered, leaving a lasting impact on the world of jewelry design.
So, what do you think? Is Fernando Jorge's journey and impact on the jewelry industry inspiring or overrated? We'd love to hear your thoughts in the comments!
